Font Choice That Speaks Volumes: How Akim Elevates Campaign Design
Every morning, I start my day by reviewing the latest campaign assets. It's a routine that’s become second nature, but it’s also where I get to make decisions that can shape the entire look and feel of a brand’s message. This week, I was tasked with launching a new line of eco-friendly skincare products. The goal? To create a visual identity that feels fresh, approachable, and aligned with the brand’s mission of sustainability and self-care.
As I began designing the launch graphics, one challenge quickly became clear: how to balance boldness with readability. The product name needed to stand out, but it also had to be easy to read across different platforms—from Instagram stories to email banners. That’s when I thought of Akim.
Akim: A Font That Brings Personality to Every Pixel
Akim is a playful yet versatile display font created by Pere Esquerrà. Its design is inspired by hand-drawn typography, giving it a sense of warmth and authenticity. The letters have a slightly rounded and bouncy feel, which makes them feel friendly and inviting—perfect for brands that want to connect with their audience on a more personal level.
What sets Akim apart is its ability to adapt. It’s not just a decorative font; it’s a tool that can be used in multiple ways depending on the context. Whether it’s as a headline, a tagline, or even a logo-style text, Akim brings a unique character that doesn’t overpower the message.
Choosing Akim for a Product Launch
For our skincare launch, I used Akim as the primary font for all main headlines. The first draft of the social media posts looked good, but I noticed that some of the text was hard to read on smaller screens. That’s when I started thinking about font pairing and readability strategies.
I paired Akim with a clean sans-serif font like Montserrat for body text. This combination worked well because it created a strong visual hierarchy. Akim drew attention to the key messages, while the sans-serif font kept the rest of the content clear and easy to digest.
One of the most important considerations was how Akim would look on mobile devices. I tested it against different background colors and checked how it performed in fast-scrolling feeds. I found that Akim worked best on light backgrounds, especially when used in short, punchy headlines. For dark backgrounds, I added subtle drop shadows to ensure legibility.
Using Akim Across Multiple Platforms
Akim isn’t just for one platform—it’s a font that can be used across a wide range of digital assets. Here are a few examples of how I integrated it into the campaign:
- Social Media Graphics: Used Akim for Instagram post titles and YouTube thumbnail headers to catch attention immediately.
- Email Banners: Added Akim to the subject lines and call-to-action buttons to increase click-through rates.
- Pinterest Pins: Used Akim for the main text to make the pins more engaging and visually appealing.
- Webinar Promotion: Created a banner using Akim for the event title, making it stand out among other promotional content.
- Online Shop Campaign: Incorporated Akim into product teaser graphics to build anticipation before the launch.
Each use case required a slight adjustment in weight, size, and placement, but the core personality of Akim remained consistent. This consistency helped reinforce the brand identity across all touchpoints.
Readability Tips for Akim
While Akim is a great choice for display text, it’s important to consider readability in different contexts. Here are a few tips I follow:
- Use Akim for short headlines: Its playful style works best when used in short, impactful phrases.
- Pair with a readable body font: Always pair Akim with a clean, modern sans-serif or serif font for supporting text.
- Test on small screens: Make sure Akim looks good on thumbnails and mobile previews.
- Adjust contrast: Use high-contrast color combinations for better visibility, especially on dark backgrounds.
- Check file formats: Ensure you’re using the correct file formats (OTF, TTF) and weights for each platform.
Another thing I always do before finalizing any design is check the font licensing. Since Akim is a commercial font, I made sure it was included in the project’s asset package and that all necessary styles and alternates were available for different use cases.
The Power of a Well-Chosen Font
Fonts are more than just words on a page—they’re part of the brand’s visual language. Choosing the right font can make a big difference in how your message is received. Akim has been a game-changer for our campaigns, helping us create visuals that are both eye-catching and effective.
Whether you’re launching a product, promoting a sale, or building a branded content series, Akim offers a unique blend of personality and functionality. It’s a font that speaks volumes without saying much—and that’s exactly what we needed for this campaign.
